WRITER STRATEGIST AND CONSULTANT

FASHION & LUXURY

I am a fashion and luxury creative strategist with a background in journalism. I focus on bold storytelling for fashion and media brands to help them unleash their full potential.

CAMPAIGNS

From the initial spark of an idea to full execution, I bring 360° storytelling to life, crafting campaigns that connect with your audience and leave a lasting impact.

SEE MY WORK: CAMPAIGNS

CONTENT STRATEGY

How to stop the scroll? Every piece of content is an opportunity to captivate. I can help you create a strategy that wows your audience and turns them into loyal customers.

SEE MY WORK: CONTENT

BRAND VOICE

More than mere words, each snippet of text reflects your brand's essence and values. To find your audience, you must know precisely how to speak to them. Are you ready to sound like the brand you’re meant to be?

SEE MY WORK: BRAND

COPYWRITING

WEBSITE • SOCIAL • PRODUCT • EMAIL

From persuasive product descriptions to enticing adverts and newsletters that drive opens—moving from just 'good' to exceptional copywriting is what gets your brand buzzing.

SEE MY WORK: COPY

MY WORK

Social Media, 2022

CAMPAIGN CONCEPT

Branded Content, 2021

STRATEGY

Website, Product, Social 2023

COPYWRITING

Multiple, 2022

DIGITAL EDITOR

SEE MORE OF MY WORK

PRODUCT COPY •

EDITORIAL •

CONTENT STRATEGY •

BRAND VOICE•

COPYWRITING •

PRODUCT COPY • EDITORIAL • CONTENT STRATEGY • BRAND VOICE• COPYWRITING •

EDITORIAL WORK

I've been covering Latin America for The Business of Fashion since 2017. My work has also been featured in Vogue, CNN Style, Modern Weekly Style, The Future Laboratory and NowFashion.

SEE MY WORK: EDITORIAL

INSTAGRAM @GRAMARTINM

So, as we deal with whatever is happening in Venezuela, because everyone is very confused, my friend’s parents’ and auntie’s home has been destroyed due to the bombing. Independently of whether you agree or not with what happened, I
¡Hola! And welcome back to @gen33mag , a newsletter about the business and culture of Latin America’s creative industries. I hope you enjoyed some time off over the holidays. I’ve just published a long overdue issue focused on art

ABOUT ME

II am a writer, strategist and consultant based in London, working across the luxury and fashion industries. Creativity drives everything I do and ideas come easily to me.

I love engaging in editorial work, conducting market research and exploring a wide range of subjects, bringing both journalistic insight and strategy to every project.

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CONTACT

Feeling like your brand's message is not connecting? If aligning words and visuals feels like solving a puzzle, let me help shape your brand's distinct voice to cut through the noise and make it stand out.

Are you ready to take your brand to the next level? Get in touch!